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Ep31: Paula Glynn – It’s All About Conversion.

By November 26, 2019March 26th, 2021Podcasts

Paula Glynn is my guest on the podcast today.

Paula is the Search Specialist at PixelStorm, a boutique digital agency in Richmond. For over a decade, Paula has helped businesses across Australia boost their bottom line with effective marketing campaigns and website strategies. While the web has changed dramatically over that time, the fundamentals of Paula’s approach have remained the same: matching her client’s objectives with the needs of an online audience.

Paula is a regular speaker at industry events, offering actionable advice to businesses looking to grow with digital strategies. She specialises in Conversion Rate Optimisation (CRO) & Online Lead Generation using Google Ads, SEO and more.

What I loved about chatting to Paula is how simple she makes it to understand digital marketing and conversion rate optimisiation ,which can seem very complicated to those of us trying to navigate this space.

We chat about:

  • CRO – what it means and the benefits?
  • The biggest mistakes people are making in this space
  • The top 5 things that need to be considered when thinking about a digital strategy.

Enjoy my chat with Paula.