masterclass
Burn the rulebook
The 5 Invisible Rules Successful Women Don't Realise They're Still Living By
You've Done Everything Right.
You’ve spent decades building your career, or your business, the way you were taught to.
Head down. Deliver. Be reliable. Prove yourself.
And it worked.
Until it didn’t.
Because somewhere around 45, 50… the game changed. And nobody told you.
Now you’re watching others get chosen around you. People with less experience. Less runs on the board. Whether that’s a promotion you didn’t get, a client who chose someone else, or an opportunity that went to someone less qualified.
And the story starts to creep in.
Maybe I’ve left it too late.
Maybe they want someone younger.
Maybe I’m too old.
Here's What That Story is Doing.
It’s pulling your focus inward. Into self-doubt. Self-protection. Self-preservation. You’re so consumed by the fear of being overlooked… you’ve taken your eye off what actually matters.
And while you’re looking inward… someone else is getting chosen.
Not because they’re better. Because they’re focused on the right things.
Your age is not the barrier.
You’re not the problem. The version of you they’re seeing is.
The women who get chosen at this level aren’t the most experienced in the room. They’re the ones positioned as the most relevant, for right now, for what’s next. That’s a completely different game. And most women at this stage were never taught how to play it.
This masterclass will show you exactly where the shift needs to happen.
In 60 Minutes You’ll Walk Away With Three Things
Why the age conversation is keeping you stuck
And how to shift your focus so you're back in control, eyes up, moving forward.
What stepping into your next identity actually looks like
Not theory. Real terms. And where to start immediately.
A simple framework that shows you exactly where you are
And why what's worked until now isn't translating into what's next.
Who this is for
Senior leaders. Female founders. For the woman who’s built something real.
Whether that’s a career or a business, and knows she’s capable of more than she’s currently being chosen for.
Women at 45, 50 and beyond who are done questioning their relevance and ready to start leading what’s next.
If that’s you, this is your room.
Your Host
Julie Hyde
Julie Hyde doesn’t talk about relevance. She’s lived it.
After more than two decades in corporate, Julie built her career the way most women are taught to. Deliver. Perform. Be the safe pair of hands.
Then she was told no for a senior leadership role she really wanted. The reason? She was too organised. Too reliable. The safe pair of hands.
Sound familiar?
That moment changed everything. Julie didn’t accept the label. She repositioned herself and her value, and got the role.
She’s reinvented herself more than once since then. From corporate leader to business owner, through market shifts, personal setbacks, and a cancer diagnosis that forced her to confront what really matters and how she wanted to show up.
Because at this level, experience alone isn’t enough. The question becomes… are you still relevant for what’s next?
Today, Julie works with senior leaders and founders to help them reposition themselves so they’re not just respected for what they’ve done… but chosen for what they can lead next.
"You're not past your best.
You're at the most powerful point of your career.
You just need to position yourself
like it."
Ready to become the obvious choice?
Wednesday 13th May | 12pm AEST | Live on Zoom | 60 minutes | Free