When it comes to the increasing noise in the online space, getting yourself seen and heard becomes harder and harder. That’s why showing up as our authentic selves in a saturated marketplace is more important than ever.
In today’s episode, I chat with Fi Mims, one of Australia’s leading personal brand photographers. Fi is passionate about working with female thought leaders, entrepreneurs and business owners, helping to elevate their brands and amplify their message in an authentic way.
As a branding specialist, Fi shares her thoughts on why it’s vital to get the foundational brand elements right in order to convey a strong message about who you are and what you do. This supports you in engaging and connecting with the people you want to work with.
We dig deeper into ideas around:
- Flipping the focus on who we want to serve to help shape our own sense of identity in business
- How vulnerability can drive connection with those around us
- While being uncomfortable isn’t easy, confidence comes with taking action and stepping outside our comfort zone
What are your values? What are the stories you want to tell? How can you share your story through images?
I absolutely loved hearing Fi’s thoughts on the power of branding, and I know you’ll gain some powerful insight into showing up authentically as a leader in a world that needs you.